It’s pretty embarrassing just how poorly managed these types of campaigns can be. It’s gotten so bad that some managers just expect that much of the data they’re collecting is inaccurate or flat out fraud.
But here’s the problem. As campaigns invest more and more resources into expensive analytics programs for modeling and targeting of their consumers or constituents, 40% inaccurate data just doesn’t work.
When up to 40% of your data file is completely inaccurate or fraudulent, then your entire data file is worth nothing. Garbage in, garbage out.
At Stampede Consulting, our goal is for you to pay only for “good” data, not garbage that’s going to wreck your expensive analytics program. We’ve developed proprietary technology and techniques to manage these projects to the highest possible standard. Guaranteed.
If you’re interested in learning more or in getting a quote, please let us know. Get a quote >